Under the title “Africa’s calling”, the journey to the Soccer World Cup 2010 started in Berlin on 7 July 2006 with the presentation of the “African Legacy” programme in a ceremony that was attended by the President of the Republic of South Africa Thabo Mbeki and FIFA President Joseph S. Blatter, accompanied by some of the greatest ever African players such as George Weah, Abedi Pelé, Roger Milla and Lucas Radebe. The event culminated in the unveiling of the Official Emblem of the tournament.
Invited guests include President Thabo Mbeki, musicians Bono and Youssou N'Dour as well as Pele, Brazilian soccer legend. The South African delegation also revealed their African Legacy Programme. The African Legacy Programme represents the first time a hosting Soccer World Cup country attempts to make the event one of total continental involvement. A 2010 Ambassador Programme was presented.
“Africa’s calling” is part of the “Win in Africa with Africa“ project. It was initiated by Mbeki and Blatter in order to leave an “African Legacy” as a benefit of the 2010 FIFA World Cup, and it has several key objectives, including the following: to ensure that the whole continent benefits from the impact of the greatest individual sport event in the world, to project positive messages about Africa, to further promote the development of African football, to use the potential of the beautiful game for social, health and community issues and to reinforce peace and nation building in the region. The project will also focus on leaving a legacy for African football, with new artificial fields, support for the national leagues, training of African football executives and promoting the development of sports medicine in Africa, amongst other initiatives.
“Win in Africa with Africa” is one of the main programmes of the “Football for a Better World” alliance, which was recently approved at the 56th FIFA Congress in Munich. This alliance allows the implementation of one of the main goals of world football’s governing body, which is to strive to build a better future through football, especially in Africa, but also throughout the world.
We welcome input to help us improve our coverage of the Soccer World Cup 2010 emblem