Soccer World Cup 2010

 

Sponsors for the 2010 FIFA World Cup

2010 Sponsorships versus 2006 sponsorship

Fifa's president Sepp Blatter says (April 2006) "The contracts we have already signed for 2010, they are higher than the contracts for 2006 in Germany ... about 25 percent," he noted. "And, this means that the football is good, the football is an exceptionally good product and we have to take care about this product . The market trusts Africa and this is important. The market trusts Africa. They do not know who is going to play in Africa because the qualification is not made." To help its sponsors stand out, Fifa are reducing the number of official partners from 15 to six in 2010 and 2014.

"FIFA partners", FIFA's top tier sponsor.

A "FIFA Partner" is the highest level of sponsorship status which is given to just 6 companies. There are a number of defined industry/business categories, for each of which just 1 FIFA Partner is chosen. As a FIFA Partner in a category, a company would be able to exercise certain exclusive rights. A Fifa Partner is given a broad array of rights at FIFA events. A Fifa Partner may use the partner logo at the FIFA World CupTM and other FIFA events as well as having rights to the use of certain FIFA images and archive materials. Other Fifa partner rights includes advertising boards in stadiums, TV sponsor credits, having its corporate logo appear on the TV screen as a background to the score-line, and preferential negotiation rights for TV Commercial spots.

Click here to read about ambush marketing in Soccer World Cups.

Adidas

January 19, 2005 - FIFA and adidas formally announced an extension of their partnership agreement granting adidas the Official Partnership, Suppliership and Licensing rights for the FIFA World Cup™ in 2010 and 2014. Adidas & FIFA have been partners since 1970. The contract offers adidas extensive licensing and event rights around the FIFA World Cup™, including joint marketing programmes, innovative Internet co-operations, priority access to TV advertising and premium stadium signage for all games of the tournament. Adidas will also supply the official match ball of the FIFA World Cup™ and match officials' equipment for every game. Click here to read the press release.

Coca-Cola

In November 2005, Coca-Cola and FIFA extended their partnership in a deal that runs through to 2022, it the only sponsor to commit to FIFA for that long.

Emirates Airline

Fifa announced on the 18th April 2006 that Emirates Airline signed up as a Fifa Partner from 2007 to 2014 in the category "Airline Passenger Services". The sponsorship deal has a value of value of $195 million, the largest Emirates has ever agreed.

As part of its Partnership status, Emirates secured a commitment from FIFA to ensure that at least 22 matches - including the opening match, two quarter-finals, the semi-finals, the third place play-off and the final - of both the 2010 and the 2014 FIFA World Cups may be shown on free-to-air television within the territory of the United Arab Emirates.

Hyundai

Hyundai's sponsorship contract holds until 2014.

Sony

Announced on 6 April 2005, the sponsorship contract runs from 2007 to 2014 and the contract value (excluding services and product leases) is US$305 million. Sony was chosen for the "Digital Life" category which will be established in 2007. "Digital Life" covers a range of business activities from electronics to entertainment.

Visa
 

 

Other FIFA sponsors
Anheuser-Busch

South Africa suffers from one of the highest levels of foetal-alcohol syndrome in the world, and extremely high levels of alcohol-related crime. Anheuser-Busch is the official beer sponsor at the World Cup. Budweiser is the official beer at the World Cup. The 2010 cup is the seventh soccer world where this company has been promoting its alcoholic product.

Avaya
 
Continental
 
Deutsche Telekom
 
Electronic Arts

Electronic Arts has signed up from 2007 to 2014 as the worldwide exclusive FIFA Licensee in the product category of interactive football/soccer player, manager and fantasy software games for all delivery methods including console platforms, mobile phones and online formats.

Electronic Arts has had a close association with the game of football for more than a decade, having developed the very successful range of FIFA games launched in 1993 and currently with the 2006 FIFA World Cup™ game, which enables fans to experience the 2006 FIFA World Cup™ matches on a unique playing field.

In the early 90s, FIFA pioneered the industry as the first major sports governing body to endorse a video game. In 2004, FIFA continued in this pioneering spirit by launching the first officially sanctioned worldwide video gaming tournament, the FIFA Interactive World Cup. EA will pursue its support for this event and join forces with the new FIFA Partner Sony, as of 2007, to provide the gaming solution and further develop the ambitious virtual football tournament.

In the interactive world, there is a wealth of opportunities for FIFA to fulfil its mission of developing football on a global level and fostering the passion of players and fans. With this renewed partnership, FIFA and EA will continue to take their combined passion for football on and off the pitch and for interactive sports entertainment to millions of fans all around the world.

Emirates
 
Fujifilm
 
Gillette
 
Kia Motors

agreement with FIFA to sponsor the World Cups in 2010 and 2014

McDonald's

Announced their sponsorship through to 2014.

Philips

 

Toshiba
 
Yahoo
 
South African Corporate Sponsors

Six major South African businesses will officially back the Soccer World Cup 2010.

First National Bank
 
MTN

The agreement gives MTN global rights to the Soccer World Cup 2010 in South Africa as well as to the Confederations Cup in 2009.

This sponsorship deal makes MTN the first African company to become a FIFA World cup sponsor in the history of the competition.

"We are proud that the MTN Group Limited has chosen FIFA for this commitment. Telecommunications play a key role in uniting people and we are convinced that we have found a highly dedicated partner in Africa and the Middle East's leading mobile telecommunications group, which is also the keenest supporter of African football on the continent," said Blatter.

History of FIFA's Corporate Partners

Company

Germany 2006

Korea/Japan 2002

France 1998

U.S. 1994

Italy 1990

Mexico 1986

Spain 1982

Adidas

x

x

x

 

 

 

 

Alfa-Romeo

 

 

 

 

x

 

 

Avaya

x

x

 

 

 

 

 

Bata

 

 

 

 

 

x

 

Budweiser

x

x

x

x

x

x

 

Canon

 

 

x

x

x

x

x

Cinzano

 

 

 

 

 

x

 

Coca-Cola

x

x

x

x

x

x

x

Continental

x

 

 

 

 

 

 

Deutsche Telekom

x

 

 

 

 

 

 

Emirates

X

 

 

 

 

 

 

Energizer

 

 

 

x

 

 

 

Fuji Film

X

x

x

x

x

x

x

Fuji Xerox

 

x

 

 

 

 

 

Gillette

X

x

x

x

x

x

x

Hyundai

X

x

 

 

 

 

 

Iveco

 

 

 

 

 

 

x

JVC

 

x

x

x

x

x

x

Korea Telecom/NTT

 

x

 

 

 

 

 

Mars*

 

 

x

x

x

 

 

MasterCard

X

x

x

x

 

 

 

McDonald's

X

x

x

x

 

 

 

Metaxa

 

 

 

 

 

 

x

Opel (GM)

 

 

x

x

x

 

 

Philips

X

x

x

x

x

x

 

R.J. Reynolds **

 

 

 

 

 

x

x

Seiko

 

 

 

 

 

x

x

Toshiba

X

x

 

 

 

 

 

Vini d'Italia

 

 

 

 

x

 

 

Yahoo!

X

x

 

 

 

 

 

*M&M's 1990s, Snickers 1994, 1998
**Winstson 1982, Camel 1986

Source: FIFA

 


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