Soccer World Cup 2010


Johannesburg International Airport

Laduma JIA

Johannesburg International Airport (JIA) has a programme called 'Laduma JIA' which aims to equip customer-facing staff with the necessary customer skills to provide tourists with the best South African welcome.

Funding of Laduma JIA

ABSA bank has made a R6,8-million contribution to upgrading customer care and tourism skills at JIA, into the Funda Trust (which establishes it).

Wits & Learning Resources Group

Wits Commercial Enterprise (an autonomous, self-funding commercial arm of The University of the Witwatersrand) together with the Learning Resources Group have been awarded the customer service tender to gear up Johannesburg International Airport for Soccer World Cup 2010.


Identified staff in the following companies:

Airports Company South Africa (ACSA)
Equity Aviation
Gauteng Tourism Services
Home Affairs
South African Police Service (SAPS)
South African Revenue Service (SARS)

Each of the above stakeholders employs staff who impact the passenger experience in areas such as information sharing, customs, immigration, check-in, baggage handling and general policing.

About 1 800 people will participate in the programme over an 18-month period.

Course material

The course material for the programme comprises five modules.


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